Our Story

UCLA Lifestyle brings the spirit of UCLA to life through fashion and lifestyle collections inspired by the university’s world-class academic reputation, legendary athletics, and authentic California heritage. Created and led by UCLA Trademarks & Licensing, an entrepreneurial enterprise of Associated Students UCLA, UCLA Lifestyle has extended the university’s globally recognized identity beyond campus since 1973.

Social Responsibility & Engagement

We are committed to selecting licensees who agree to produce products under fair, safe, and humane working conditions and who demonstrate management practices that support the implementation of these standards throughout their supply chains.

Purpose

Promote, protect, and enhance the UCLA brand’s reputation by thoughtfully managing and controlling the use of the UCLA® brand name on consumer products and ensuring that “UCLA” appears only on quality products that are produced under fair, safe, and humane working conditions.

Vision Statement

We are committed to ensuring that the UCLA community, friends, and fans in Los Angeles and around the world have access to a high-quality assortment of products bearing the UCLA® brand. In doing so, we uphold ethical labor standards that reflect the values of UCLA throughout the supply chains that produce them.

UCLA Named 2021 International Collegiate Licensing Association (ICLA) Synergy Award Winner